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Former director of brand development for Arcanna, Inc., a food & beverage branding agency that specialized in packaging and label design. We created, clarified, evolved, revitalized and extended leading heritage brands.
Over twenty-five years of front-line experience developing and executing product marketing strategies, guided by a passion for multicultural flavors and uncovering out-of-the-box solutions to unique business challenges.
Store aisles of experience in the development of consumer packaged goods and branding product lines to captivate consumers in 3 seconds.
Managed a team that helped change the face of specialty food and private label packaging design for two decades and refined industry practices in implementing NLEA compliance.
Proactive in applying insightful research to discover unseen tactics, social media strategies and shelf positioning options that build advocacy and create legacy works of commercial art.
Helped launch new branding initiatives for PepsiCo, Adobe, Foodtown, Vigo, Alessi, Bellino, Cento, Calise, Sclafani, Victoria, Nascar and numerous other specialty and national brands.
Guest speaker at NASFT, AFI, AIGA and others trade associations. Was a popular expert on adopting new food labeling regulations and strived to find a balance between high quality creative shelf-presence while meeting changing FDA requirements.
Experienced across all Adobe Creative Suite tools and other media and design software. Professional graphic designer, video production editor and creative services manager handling a wide range of industries and corporate brands.
Key player when searching to find a new, visually compelling and creative approach to brand positioning, lead-generation and digital media presence.
Full stack development of The Packaging Vault - An internal SaaS project that manages thousands of packaging labels, boxes, cans and bottles. Custom coding and user interface design expertise that turned industry wide venture into a robust, self-sustaining and profitable app.
Proven social media marketing experience with a deep background in supporting major online branding initiatives to drive conversion.
Digital video content developer, television and theater commercials, video tributes, landscape and construction videos and many other forms of viral media editing and production.
Skilled in Adobe Premier, Final Cut and Videostudio editing suites. Certified YouTube Content Producer with over a million views. Can handle all aspects of video marketing production from scripting to assembly to distribution.
If you're looking to capture market share and drive efficiencies through operational and technological solutions, get in touch...
~ Steve
